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Our Top 7 Free Event Marketing & Management Tools

As a small business, we're always looking for ways to keep costs down and increase efficiency. One of the ways that we've been able to accomplish this is by utilizing various free software tools available online.

There are so many great options available today. Here are a few of our favorites:

Allseated is an event planning platform that allows planners to create floorplans, manage guest lists and create seating charts.

Create up to 10 new events per year, save templates for future use and get access to thousands of floorplans and furniture in Allseated's library -- all for free!

One of the coolest features of Allseated is its life-like, immersive, virtual 360 3D technology.

Canva is a free graphic design website that can be used to create both print and digital media graphics for event marketing campaigns. Create visualizations like infographics, blog banners, social media graphics, presentations, letterheads, invitations and cards.

The platform is very easy to use, features a drag and drop function and provides access to a wide variety of free design templates, icons, fonts and photos.

Say goodbye to the old way of creating and sending documents via email and say hello to collaborative, free, web-based software offered by Google within its Google Drive service.

Google Docs is an online word processor that lets you create and format text documents. Google Sheets is an online spreadsheet app that lets you create and format spreadsheets. Google Slides is an online presentations app that allows you to create visual presentations and proposals.

All 3 apps are available as web applications, mobile apps and desktop applications. They are also compatible with Microsoft Office and files can easily be converted as a pdf, doc, or xls file.

The best feature of these apps is the ability for multiple users to edit and format the same file simultaneously. They are great for teams working together to brainstorm, create and edit documents and presentations in real time.

Trello and Asana are both great project management tools, but they are very different from one another.

Trello is based on the Kanban system, where workflow moves from left to right. Each project is organized into different boards (or columns) where tasks can be moved around depending on where they are in the work process.

We recommend Trello for visually-oriented planners or creatives. If you like using stick notes, drawing out diagrams and processes, then this may be the tool for you!

Asana, on the other hand, is more linear and task-oriented. It is great for small teams and planners that like creating and using checklists. Tasks can be assigned to team members, dated, color-coded and tagged according to importance.

We recommend Asana for task-oriented planners with large projects.

Both apps offer free basic plans to get started.

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