Event Marketing: How to Generate Buzz With An Effective Event Marketing Strategy
There are 3 main phases of executing an effective event marketing strategy:
1. Pre-Event Marketing Phase
2. Event Day Marketing Phase
3. Post-Event Marketing Phase
The pre-event promotion phase is one of the most important stages. It's the first opportunity to start spreading the word, build anticipation and drive ticket sales for your event.
“If only event strategy could be as easy as, ‘If you build it, they will come.’ In reality, there is much pre-promotional work to be done. On its own, an event must be alluring enough to draw in a targeted demographic, but the consumer engagement strategies leading up to the event are equally as important.” - Jenn Maffeo, Online Marketing Manager, Moderne Communications.
You can plan an event for months, but without a successful pre-event promotion strategy, you won't be able to get people in the door. And what's the point of hosting an event without attendees?
Successful pre-event marketing strategies can consist of the following:
Your marketing efforts should not cease on the day of the event.
It's important that you continue your marketing efforts during and after the event to foster continued engagement.
Event day marketing tactics include:
Once the event has concluded, remember to keep in touch with your attendees and encourage them to attend your next event with the following post-event marketing activities:
When planning your next event, remember the 3 phases of executing an effective event marketing strategy -- "pre-event", "event day" and "post-event" marketing.
If you thoughtfully develop a plan for each phase, you will ensure a comprehensive and successful event marketing strategy.